Promotional Examples
Video
Coach Marketing will design an integrated video campaign around the 2016 Merit Awards. Videos will contain footage of nominee presentations, judge interviews, CBC board interviews, and nominated project media. An example video schedule is:
- Awards Announcement Video – Save the date, build awareness and excitement
- Category Overview Videos – A look at each categories submissions and judging process
- Post Show Video – Recap of the event
Coach Marketing will design and implement a coordinated email campaign to build show awareness and attendance. A sample email schedule includes:
- Save the Date – Details and promotion
- Categories and Nominees – Links to category spotlight videos
- Last Chance – Tickets almost sold out
- Event Reminder – Event details reminder (only sent to registered attendees)
- Event Recap – Thank you and recap video
Social Media
Coach Marketing will fulfill a social media campaign across Facebook, LinkedIn and Twitter, promoting keywords and hashtags. We suggest the creation of a people’s choice award, either given to the project able to achieve the most likes, shares, and retweets, or based on the results of an online poll we can create. This results in members promoting the show for you.
Press Release
Coach Marketing will draft press releases throughout the campaign, and send them to local and industry news publications. Examples include:
- Nominees Announced
- Nominee Spotlight
- Past winner talks what it means to win
- Event Recap